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News Product Innovation - Masterclass
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About the instructor
Design thinking, not graphic design
10 types of innovation
Introducing The Design Method
24Sata
MEC
MMA
EFJ
APA
WBEZ - Public-powered journalism
Innovation is a process
Compare 3 design methods
The Lean Canvas
The business purpose
Quiz
Definition of the Lean Journalism Canvas
Worksheet (Google Docs and PDF)
Process then tools
Threats to digital publishing
Jeff Jarvis: Terrible price publishers have paid
Define the challenge
Get the fundamentals right at the start
Who are you designing for?
Build a cross-functional team
Who is on the team?
A check for understanding
How journalists apply the Design Method
At a Glance: The Design Method steps
10-step process
Write
The Idea Generator
Exercise: Write
The Re-write meeting
Ranking the statements
Exercise: Re-write
What makes a good story?
Political Coverage Journalism Guide
Digital Roadmap: What are the successful models?
Five key lessons in digital transformation by Edward Roussel CIO, Dow Jones & WSJ
Ask
Build a customer persona
Ask the right questions
Public-powered journalism questions
Exercise: Ask
Download: User Persona worksheet
How The New York Times wins at SEO - Video + PDF download
5 ways media has changed forever
How BILD converts visitors into subscribers
Using data for audience engagement, Kevin Anderson.
Story-centric workflow - the CMS workflow for digital integration
Answer
Exercise: Answer
Worksheet: Focus on your solutions
Draw
Exercise Draw
Re-Draw
Exercise: Re-draw
The moment of truth.
BORIS - Change is a habit
BORIS - Creative space
BORIS - Creative destruction
BORIS - Incubator success Joom Boos
BORIS - Launch imperfect products
BORIS - Building a startup Culture
Links and downloads of toolkits
Getting started (20 minutes)
About the instructor
Design thinking, not graphic design
10 types of innovation
Preview
Introducing The Design Method
Preview
Case studies (50 minutes)
24Sata
MEC
MMA
EFJ
APA
Preview
WBEZ - Public-powered journalism
Innovation models (20 minutes)
Innovation is a process
Compare 3 design methods
The Lean Canvas
The business purpose
Quiz
Lean Journalism Canvas (10 Minutes)
Definition of the Lean Journalism Canvas
Worksheet (Google Docs and PDF)
Digital Transformation (15 minutes)
Process then tools
Threats to digital publishing
Jeff Jarvis: Terrible price publishers have paid
Issue the Challenge (10 minutes)
Define the challenge
Get the fundamentals right at the start
Who are you designing for?
Build a Team (5 Minutes)
Build a cross-functional team
Who is on the team?
Quiz 2
A check for understanding
Apply the Design Method (20 Minutes)
How journalists apply the Design Method
At a Glance: The Design Method steps
10-step process
Preview
- Write
Write
The Idea Generator
Exercise: Write
- Rewrite
The Re-write meeting
Ranking the statements
Exercise: Re-write
Storytelling
What makes a good story?
Political Coverage Journalism Guide
Digital Subscriber roadmaps
Digital Roadmap: What are the successful models?
Five key lessons in digital transformation by Edward Roussel CIO, Dow Jones & WSJ
- Ask
Ask
Build a customer persona
Ask the right questions
Public-powered journalism questions
Exercise: Ask
Download: User Persona worksheet
Digital Transformation - Recent Lectures, Tools & Case studies from India and abroad
How The New York Times wins at SEO - Video + PDF download
5 ways media has changed forever
How BILD converts visitors into subscribers
Using data for audience engagement, Kevin Anderson.
Story-centric workflow - the CMS workflow for digital integration
- Answer
Answer
Exercise: Answer
- Draw
Worksheet: Focus on your solutions
Draw
Exercise Draw
Preview
- Re-Draw
Re-Draw
Exercise: Re-draw
- Pitch
The moment of truth.
10 years of Innovation results
BORIS - Change is a habit
BORIS - Creative space
BORIS - Creative destruction
BORIS - Incubator success Joom Boos
BORIS - Launch imperfect products
BORIS - Building a startup Culture
Resources and toolkits
Links and downloads of toolkits
Preview
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